Submission to Australian Association of National Advertisers Environmental Claims Code

Consumers are frequently being shown green claims online and off. Yet, the quality of these claims varies from vague imagery and language through to hyper-specific phrases and terms. It can be very difficult for consumers to trust the green claims they see or understand how one product is better or worse than another based on the claims made. Our submission provides evidence of how consumers experience green claims and the impacts of greenwashing to support our recommendations on how the Environmental Claims Code (the Code) can be improved to benefit consumers.