Submission to the ACCC on draft guidance for businesses on green claims

Consumers deserve and are entitled to accurate, truthful information on products and services advertised as being sustainable or environmentally beneficial. Businesses who make deceptive, untruthful and unsubstantiated green claims must be held accountable under the Australian Consumer Law. While CPRC is broadly supportive of the ACCC’s draft guidance for businesses on green claims, we note that this is only one of many measures that must be implemented to effectively stamp out greenwashing.